The Effectiveness of Marketing Strategy Essays

The Effectiveness of Marketing Strategy Essays The Effectiveness of Marketing Strategy Essay The Effectiveness of Marketing Strategy Essay Student’s Name Instructor’s Name Class Name Date The Effectiveness of Marketing Strategy Effective marketing strategies are usually holistic as they incorporate various aspects of the organization in order to accomplish their set goals. This is evident in Dole, a company that deals with vegetables and fruits, fresh and packaged. Among the marketing strategies evident in the company is the B2B marketing strategy that is applied in the manufacturing process. Primarily, the B2B strategy requires identifying a need such as a business opportunity. This is followed by the organization inviting companies to design tenders through a proposal process. A process of analyzing, selection, and negotiation is carried out upon the company that meets the main organization’s standards. Dole refers to this tender selection as the business-to-business buying process. Another marketing strategy that is noted at Dole is having a consultative organizational culture in which decisions are made from results of a given team’s analysis. Normally, the credibility of the chosen company is verified by Dole’s representatives. Dole requires the chosen company to operate strictly under Dole’s specifications and conditions. The business-to-business buying process portrayed involves selection of a vendor who and re-buys where a vendor with good performance is referred for other contracts. We are made to understand that this process allows shorter processing times. The strategies implemented above have become effective for Dole. This is because they are able to make improvements their processes through customer feedbacks, creation of credible partnerships with vendors, and the uniform structure helps prevent wastage, lapses in communication of time, and compromise in quality by the vendors. In addition, the usage of different communication means with vendors and using three to four vendors thus avoiding monopoly ensures continued competition. This consequently leads to high quality performance by the vendors. Dole’s strategies are therefore applied for the purpose of manufacturing, marketing, and quality control.

The Wall - Picture Book About A Visit to Vietnam War Memorial

The Wall - Picture Book About A Visit to Vietnam War Memorial Author Eve Bunting has a gift for writing about serious subjects in a way that makes them accessible to young children, and she has done just that in her picture book The Wall. This childrens picture book is about a father and his young sons visit to the Vietnam Veterans Memorial. Its a good book to share on Memorial Day, as well as Veterans Day and any other day of the year. The Wall by Eve Bunting: The Story A young boy and his dad have traveled all the way to Washington, DC to see the Vietnam Veterans Memorial. They have come to find the name of the boys grandfather, his dads father. The little boy calls the memorial my grandfathers wall. As the father and son look for the grandfathers name, they meet others who are visiting the memorial, including a veteran in a wheelchair and a couple weeping while hugging one another. They see flowers, letters, flags, and a teddy bear that have been left at the wall. When they find the name, they do a rubbing and leave a school photograph of the boy on the ground below his grandfathers name. When the boy says, Its sad here, his father explains, Its a place of honor. The Books Impact This brief description does not do justice to the book. It is a poignant tale, made more so by the muted watercolor illustrations of Richard Himler. The boys obvious feelings of loss for a man he never knew, and his fathers quiet remark, He was just my age whe he was killed, really bring home the impact of war on the families whose lives have been changed by the loss of a loved one. Yet, while the father and sons visit to the Vietnam Veterans Memorial is bittersweet, it is a comfort to them, and this, in turn, is a comfort to the reader. The Author and the Illustrator Author Eve Bunting was born in Ireland and came to the United States as a young woman. She has written more than 200 childrens books. These range from picture books to young adult books. She has written other childrens books on serious subjects, such as Fly Away Home (homelessness), Smoky Night (the Los Angeles riots) and Terrible Things: An Allegory of the Holocaust. Eve Bunting has also written numerous more lighthearted childrens books, such as Sunflower House and Flower Garden, both of which are on my Top 10 Children’s Picture Books About Gardens and Gardening list. In addition to The Wall, artist Richard Himler has illustrated a number of other books by Eve Bunting. These include Fly Away Home, A Days Work, and Train to Somewhere. Among the childrens books hes illustrated for other authors are Sadako and the Thousand Paper Cranes and Katies Trunk. Recommendation The Wall is recommended for six- to nine-year-olds. Even if your child is an independent reader, I suggest that you use it as a read-aloud. By reading it aloud to your children, you will have the opportunity to answer any questions they may have, to reassure them, and to discuss the story and the purpose of the Vietnam Veterans Memorial. You might also put this book on your list of books to read around Memorial Day and Veterans Day. (Clarion Books, Houghton Mifflin Harcourt, 1990; Reading Rainbow paperback edition, 1992. ISBN: 9780395629772)